Finding the right travel copywriter can be a daunting task, especially when you’re not sure where to start. Whether you’re a travel company looking to update your website’s copy or a blogger looking to improve your travel content, hiring a copywriter who specializes in travel writing can make the difference on your site.
In this blog post, we’ll discuss everything to consider when searching for a travel copywriter, including their experience, writing style, and portfolio. We’ll also discuss how to evaluate different possible candidates to help you make the right decision.
If you’re in need of a travel copywriter, read on for everything you need to know to find the perfect one for your needs.
Simple Steps to Finding a Travel Copywriter
- Carefully define your needs: It’s important to define how a copywriter can bring you closer to your goals. Are you looking for website copy, blog posts, travel guides, or even ad copy? Be sure to look for copywriters who specialize in what you are looking for.
- Look for experience: Experience is key when it comes to travel writing. A copywriter who has traveled extensively and has experience writing about different destinations or cultures will be able to provide truly authentic content. Look for a copywriter who has a portfolio of travel-related work and testimonials from previous clients.
- What’s their writing style? Not all copywriters have the same writing style. Some may be more descriptive and poetic, while others may be more informative and to-the-point. Evaluate a few samples of the copywriter’s work to get a sense of their style and ensure it aligns with your needs.
- Availability and communication: Availability and communication are important factors to consider when hiring a copywriter. In writing, you may have many times where you need to re-work or revise a piece of copy, and you need a writer who can communicate effectively to do this.
- Compare rates and services: Take some time to understand what your budget is. Some advanced writers can be more expensive than you think – this is why it’s important to come in with a budget in mind. Some writers may even offer a free initial project, just like we do!
By following these five steps, you can find the perfect travel copywriter for your needs. Remember to take your time and not rush any decisions. A good copywriter will be able to provide high-quality content that will help you reach your target audience and achieve your goals.
Where to Find a Travel Copywriter?
There are a number of places where you can find a travel copywriter for your project. Here are a few options to consider:
- Freelance marketplaces: Websites such as Upwork, Freelancer, and Fiverr are probably your best bet on finding a travel copywriter. These sites allow you to post your project and receive proposals, but they can be inconsistent. You can then review the writers’ profiles, portfolios, and ratings to find the right fit for your project.
- Writing agencies: Writing agencies are another great option for finding a travel copywriter. These agencies have a team of writers who specialize in different areas, including travel writing.
- Reach out to MinuteCopy here to inquire about our writing services!
- Social Media Platforms: Social media platforms such as LinkedIn, Twitter, and Instagram can work for networking and finding an experienced writer. Search for people who have a background in travel and a portfolio of travel-related work. You might be surprised how willing travelers are to write about their personal experience if you just ask!
- Online Communities and Forums: Join online communities and forums that are related to travel and writing. You can meet other writers and travel enthusiasts, who could recommend a copywriter they know. Many times, you can spot an experienced blogger right off of a forum.
How much to pay for travel copywriting services?
The cost of hiring a travel copywriter can vary depending on a number of factors such as the writer’s experience, the actual content you are looking for, and the difficulty/length of the project.
Here are a few things to consider when determining the cost of a travel copywriter:
Many travel copywriters charge hourly rates, or by the word, for their services. The hourly rate can range from $25 to $100 per hour or more depending on the writer’s experience and skill level. This will equate to about 5-10 cents per word. Some copywriters may also charge project-based rates. This means that they will give you a flat fee for the entire project, regardless of how many hours it takes to complete. This can be a more cost-effective option if you have a large project or multiple pieces of content that need to be written.
Of course, if you’re looking to hire a very talented, well-travelled copywriter, then you will need to pay accordingly in the $50+ per hour range, roughly.
Additional services may also be offered by some copywriters such as editing, proofreading, and research. These services will add to the overall cost of the project, so make sure to factor that into your budget. Revisions can be costly if you don’t adequately prepare for it.
Finally, the location of the copywriter can also affect the cost. If the copywriter is based in a city with a high cost of living, they may charge higher rates than a copywriter based in a smaller town.
When hiring a travel copywriter, it’s important to have a clear understanding of the cost and what is included in that cost. It’s also important to remember that quality should be a priority over cost, as a good copywriter will provide high-quality content that will help you reach your target audience and achieve your goals.
Using MinuteCopy for your next travel writing project
At MinuteCopy, sustainability is one of our key areas of expertise. We carefully craft travel and lifestyle copy to fit exactly the demands of any project.
We offer a free initial project for you to sample our style of writing before paying for anything.
Interested? Head to our Contact page.