Small Business Copywriter: What Makes a Great Hire?

Introduction

Are you a small business owner in need of a copywriter? Whether you’re launching a new product or service, revamping your website, or creating marketing materials, the right words can make all the difference. But with so many copywriters out there, how do you find the one who’s right for your business?

In this blog post, we’ll explore the key factors to consider when searching for a small business copywriter and provide tips on how to find the best fit for your company. From understanding your needs to evaluating portfolios and asking the right questions, we’ll cover everything you need to know to make an informed decision.

So, whether you’re a new business just starting out or an established company looking to revamp your messaging, read on to learn how to find the perfect copywriter for your small business.

What makes a great small business copywriter?

When it comes to finding a copywriter for your small business, the most important factor to consider is whether or not they understand your business and your target audience.

A great small business copywriter will take the time to get to know your company, your products or services, and your customers. They’ll ask questions about your brand and your goals, and use that information to create messaging that resonates with your target market.

Another key trait of a great small business copywriter is their ability to write in a variety of styles and formats. Whether it’s website copy, blog posts, email marketing, or social media content, a versatile writer will be able to adapt their style to suit the medium and the message. They will also understand the tone of your business and be able to write in a way that aligns with your brand personality.

Lastly, a great small business copywriter will be easy to work with and responsive to your needs. They should be willing to work with you to achieve your goals, and be open to feedback and revisions. They should also be able to communicate effectively and be responsive to your emails and calls.

In summary, a great small business copywriter should be able to understand your business and target audience, be versatile in their writing style, be able to write with a clear call-to-action, and be easy to work with. Keep these factors in mind when searching for a copywriter for your small business and you’ll be well on your way to finding the perfect fit for your company.

How to evaluate a copywriter’s portfolio?

When evaluating a copywriter’s portfolio, it’s important to look for examples of work that are relevant to your small business. Look for writers who have experience in your industry and have a good understanding of your target audience. This will give you an idea of how they might approach your project and whether they have the skills and experience to create messaging that resonates with your customers.

Engaging Readers with Powerful Copywriting

Another important factor to consider is the copywriter’s ability to engage with your customer base. Small businesses often have a close relationship with their customers, and it’s important that your copywriter understands how to connect with them in a meaningful way. Look for examples of copy that is engaging, relatable, and easy to understand. This will ensure that your customers will feel a connection to your brand and be more likely to take action.

When evaluating a copywriter’s portfolio, you should also look for examples of work that have a clear call-to-action. This means that the copy should be persuasive and compelling, and should encourage the reader to take a specific action.

This is particularly important for small businesses, as they often have limited resources and need to make the most of every marketing opportunity!

Lastly, pay attention to the writing style of the portfolio. Is it consistent? Does it align with the tone of your business? Does the copywriter have a good understanding of grammar, spelling and punctuation? A great copywriter should be able to write in a variety of styles and formats, but should also be consistent in their writing.

In summary, when evaluating a copywriter’s portfolio for small businesses, look for examples of work that are relevant to your industry and target audience, pay attention to the writing style, and ensure the copy includes a clear call-to-action. Also, ensure the copywriter has an ability to engage the customer base effectively.

Where can I find a copywriter for my business?

When looking for a small business copywriter, there are several places to find quality candidates:

  • Freelance marketplaces: Websites like Upwork and Fiverr are great places to find freelance copywriters. You can search for writers based on specific skills and experience, and you’ll have access to a wide pool of candidates from all over the world.
  • Social media: Many copywriters have a strong online presence, especially on platforms like LinkedIn and Twitter. You can search for writers in your industry and see examples of their work on their profiles.
  • Referrals: Ask other small business owners in your network if they have any copywriters they can recommend. Personal referrals can be a great way to find a writer who has been vetted by someone you trust.
  • Copywriting agencies: Some copywriting agencies specialize in working with small businesses. These agencies typically have a team of writers who can handle a variety of projects.
    • Contact MinuteCopy here for a free initial project!
  • Job boards: Websites like Indeed and Glassdoor often have job postings for copywriting positions. You can search for writers with specific skills and experience and contact them directly.
  • Professional organizations: Some professional organizations, such as the American Writers & Artists Inc (AWAI) have a directory of copywriters that are in their membership. You can find copywriters with a specific set of skills and experience.

In summary, when looking for a small business copywriter, you can find quality candidates on freelance marketplaces, social media, referrals, copywriting agencies, job boards, and professional organizations. It’s important to evaluate their portfolio, skills and experience and ensure they align with the needs of your small business.

Using MinuteCopy for your next small business writing project

At MinuteCopy, small business writing is one of our key areas of expertise. We carefully craft engaging copy to fit exactly the demands of any project.

We offer a free initial project for you to sample our style of writing before paying for anything.

Interested? Head to our Contact page.