Create Engaging Recipe Blog Content

The Request

A growing recipe blog sought specialized copywriting to engage readers with new, exciting recipe content. Healthy, smart recipes were requested as the focus of the website is on healthy cooking.

The Process

By focusing on the website’s main focus, healthy cooking and engaging recipes, MinuteCopy generated a content plan for a number of recipe blogs from different cultures around the world.

Achievements

  • Created a content plan for 10 new, exciting recipes.
  • Increased email subscriber activity by 20% through new content.
  • Decreased website bounce-rate with strong front page content.

MinuteCopy was able to boost email marketing RoI and positively engage new users. The strong content plan helped us get there.

– Recipe Blog